Tuesday, 6 April 2010

Make Mondays Meat free with the McCartneys

As part of the Spring Summer 2010 Stella McCartney for GapKids collection, two exclusive tees will be sold in selected London stores to raise awareness for her environmental campaign, Meat Free Monday.

Printed on organic cotton the boys tee is a playful oversized superhero graphic while the girls tee features Stella’s signature Intarsia Leopard. Launching in selected London stores on Monday 29 March, these tees (priced £19.50) are the perfect paired down essential for every child’s summer wardrobe - allowing kids to create their own unique style statement.

As part of the Spring Summer 2010 Stella McCartney for GapKids collection, two exclusive tees will be sold in selected London stores to raise awareness for her environmental campaign, Meat Free Monday.





Meat Free Monday is an environmental campaign started by Stella, Mary and Paul McCartney to raise awareness of the climate-changing impact of meat production and consumption. Many people are unaware that livestock production is responsible for 18% of global greenhouse gas emissions – that’s more than the entire transport sector;



"This is something anyone can do; it is a tiny thing with a huge impact. Meat Free Monday is about us all taking control of the environment we live in for our kids and the generations to come. Whether you eat meat or not, you can be part of this decision to limit the meat industry destroying our planet's resources." Stella McCartney

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